Vy (Flora) Cao

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>> Marketing Executive <<

>> Content Marketing <<

>> E-commerce Executive <<

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Cao Hoai Thuy Vy

📍Ho Chi Minh city

📞+84 363142400

💌caohoaithuyvy123@gmail.com

Hi!
I am Vy (Flora) Cao

A fresh graduate with solid experience in Content Marketing in retail, E-commerce Executive, and SEO. Focused on optimizing campaigns and scaling growth through data-driven strategies and insights. Experienced in creating sales strategies, and driving customer acquisition with targeted approaches.

🎓

Hutech University of Technology

Major: E-commerce (2020-2024)
GPA: 3.3/4.0

Skill

Campaign Marketing |Go-to-Market Planning, Promotion Execution
Writing |Content SEO, Copywriting
Data Analyst |Google Analytics
SEO |Keyword research (SEMrush), On-page & Off-page
Customer Segmentation |Customer Segmentation & Personalization
Web Design |WordPress, HTML, CSS
Design Tools |Photoshop (Ps), Canva

Experience

Seedcom Food JSC

Content Marketing

| Feb/2024 - Jul/2024 |

Biogreen Company

E-commerce Executive

| Apr/2023 - Dec/2023 |

Seedcom JSC

Content SEO (Freelance)

| Jul/2023 - present |

Freelance

Content Marketing (Social Media)

| 2023 - 2023 |

Freelance

Template Shopee Design

| 2021 - 2022 |

Education

Certification

Project

Sales Website Design

(Project Personal) | 2021|

Project's description: Cosmetics sales website

Completed "Multi-Channel Content Deployment and Creativity" short course | 2023 |
Completed "Content Marketing" short course. |2023|

See here

01

Seedcom Food JSC

Content Marketing

03

Biogreen

E-commerce Executive

05

Project

Sales Website Design

02

Seedcom JSC

Content SEO (Freelance)

04

Freelance

Social Post

Seedcom Food JSC

Type of Campaign

Bi-Weekly Campaign Calendar

"Di cho cuoi tuan" (Every Saturday and Sunday): Curate product groups suitable for customers shopping on weekends.
"An chay cung ram" (1st and 15th of each month): Curate products for offerings and vegetarian meals, including fruits, cakes, spices, and vegetarian foods.
"Luong ve roi - mua sam thoi" (5 days after payday each month)
Online Only Deals

Monthly Campaign Calendar

Seasonal Events
Festivals

Key Categories Planner

Group Buy and Pre-order Seasonal Fruits

Result Campaign

Collaborate with the MD (Merchandise) team to plan and execute bi-weekly sales campaigns on the Kingfoodmart.com website and the OneLife app. The order rate has increased by 16.6% over the past six months.

External communication channels include Notifications, Fanpage, and Zalo group.

Manage the display of products on the Kingfoodmart.com website and the OneLife app.

Communication

The results are compiled based on Seedcom Food company's sales data.

Manage a team of SEO collaborators

Seedcom Food

Conducted keyword research to identify the best keywords and phrases that potential customers used to find the company’s products or services.
Optimized on-page content and structure of website pages to make them more search engine-friendly, including title tags, meta descriptions, headings, and images.
Created high-quality, relevant content that attracted and engaged users, such as blog posts, articles, and product descriptions.

Biogreen Company

Campaign Planning

Planned monthly campaigns on the Shopee e-commerce platform with the team. Revenue and order numbers grew by 9.6% over six months.
Proficiently used Sapo to manage e-commerce platforms (Shopee, Lazada, TikTok Shop).
Analyzed product list data monthly, including sales, conversion rates, page views, rankings, pricing, etc.
Participated in registering promotions for the platform.
Set up products on the platform (designed product cover images, created SEO-friendly titles, suggested pricing, and wrote SEO-optimized product descriptions).